Carote Ltd is a global brand for kitchenware products and headquartered in Hangzhou, China. Initially, the Group engaged primarily in providing OEM services for overseas brands. In 2013, it pivoted to focus on developing its ODM business, where it engaged in designing, developing, and manufacturing customized kitchenware products to international brand-owners and retailers.

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Within eight years since the Group launched its brand “CAROTE” in 2016, it have achieved a notable presence in the online kitchenware segment across key markets, including China, the United States, Western Europe, Southeast Asia, and Japan, making its one of the fastest-growing kitchenware brands globally. The Group’s product portfolio consisted of over 2,500 SKUs across different kitchenware categories, including cookware, kitchen utensils, drinkware, among others.

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According to the CIC Report, the Group is a top five player in the online cookware industries across key markets, ranking fourth in China, second in the United States, third in Western Europe, second in Southeast Asia, and third in Japan, with market shares of 1.2%, 13.1%, 1.3%, 8.6%, and 8.1%, respectively, in terms of retail sales value in 2023.

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The Group’s branded business customer base is primarily composed of retail customers who purchase its products either directly from its online stores on third-party platforms or its own shopping website.