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Stock Code   IPO News IPO Timetable
IPO Detail
00325 布魯可
BLOKS
Listing Date2025/01/10
Listing Price60.350
 
Quote
Subscription Result
  • Subscription Rate
    5,999.96x
  • Guarantee One Lot Size
    4020 lot
  • One Lot Success Rate
    10.00%
COMPANY PROFILE

Bloks Group Limited is a leader of assembly character toys in China. Leveraging the Group’s portfolio of more than 500 patents, in-house IP development capability and cooperative relationships with approximately 50 renowned IP franchises on a non-exclusive basis, it is dedicated to providing consumers with a wide range of quality-for-money assembly character toys.

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According to Frost & Sullivan, the Group is China’s largest and leading player in the assembly character toy segment with a GMV of approximately RMB1.8 billion in 2023. The Group’s market share in China’s assembly character toy segment and China’s assembly toy market in terms of GMV was 30.3% and 7.4% in 2023, respectively.

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The Group have successfully developed two IPs in-house, including the children-development-oriented Magic Blocks and the Chinese culture-themed Hero Infinity. As of December 22, 2024, the Group had obtained non-exclusive licenses for approximately 50 renowned IPs from IP proprietors or licensors, including Ultraman, TRANSFORMERS. The Group generated a substantial portion of revenue from the sales of products based on the Ultraman IP.

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As of June 30, 2024, the Group had a total of 431 SKUs available for sale. The Group’s direct customers primarily include the distributors, consignment sales partners, e-commerce platforms and online consumers.

BASIC INFORMATION
MarketHong Kong (Main Board)
Business NatureHousehold & Personal Products
Major Business AreaChina
Board Lot300
GLOBAL OFFERING
No. of Offer Shares27.74M shares
No. of International Offer Shares15.68M shares
No. of HK Offer Shares12.06M shares
Offer Price$55.65 - $60.35
Stock Code325
Sponsor(s)Goldman Sachs (Asia) L.L.C., Huatai Financial Holdings (Hong Kong) Limited
Underwriter(s)Goldman Sachs (Asia) L.L.C., Huatai Financial Holdings (Hong Kong) Limited, Futu Securities International (Hong Kong) Limited
TIME TABLE
Application PeriodDec 31 (Tue) - noon, Jan 07 (Tue)
Price Determination DateJan 08 (Wed)
Result Announcement DateOn or before Jan 09 (Thu)
Result Announcement DateOn or before Jan 09 (Thu)
Result Announcement DateOn or before Jan 10 (Fri)
Dealings in Shares commence onJan 10, 2025. (Fri)
Reallocation of Shares Offered
Times of HK Offer Shares Subscription15X - 50X50X - 100XOver 100X
% of total shares reallocated to HK Offer30%40%50%
Sales Statistics (HKD)
Offer Price$55.65 - $60.35
Capitalization13.44B - 14.57B
NAV / share ($)$6.61 - $7.06 (Unaudited pro forma adj NAV / share)
Use Of Proceeds
Assuming the offer price being at HKD 58, the net proceeds raised would be HKD 1.29B, of which
25% : enhance our Research and development capabilities in relation to product design and development
25% : invest in Core production resources and own scaled factories specializing in the production of assembly character toys
20% : Enrich our portfolio
20% : For sales and marketing efforts
10% : Working capital
Related Document
Remark: The above information is referenced from the prospectus.
  All data is calculated from the non- exercise rights(if applicable).
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