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IPO Detail
02556 邁富時
MARKETINGFORCE
Listing Date2024/05/16
Listing Price43.600
 
Quote
Subscription Result
  • Subscription Rate
    5.95x
  • Guarantee One Lot Size
    5 lot
  • One Lot Success Rate
    55.04%
COMPANY PROFILE

Marketingforce Management Ltd is a marketing and sales SaaS solution provider in China. It delivers marketing and sales SaaS solutions through its Marketingforce platform to serve enterprises of any size with a variety of needs. Its precision marketing services also provide one-stop, cross-media online marketing solutions to advertising customers to help them precisely and effectively reach target audiences on leading media platforms.

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The Group primarily offer two signature SaaS products, T Cloud and True Client, it also provides advertising customers with two types of online marketing services, namely, online advertisement solution services and online advertisement distribution services. As of December 31, 2023, it had 237 functional modules ready for use in its SaaS product.

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The Group is the largest marketing and sales SaaS solution provider in China in terms of revenue in 2022 with a market share of 2.6%, according to report.

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The Group’s major clients are enterprises who purchase its SaaS products, and advertising customers who purchase its precision marketing services.

BASIC INFORMATION
MarketHong Kong (Main Board)
Business NatureMedia
Major Business AreaChina
Board Lot100
GLOBAL OFFERING
No. of Offer Shares5.95M shares
No. of International Offer Shares5.35M shares
No. of HK Offer Shares0.60M shares
Offer Price$42.00 - $45.00
Stock Code2556
Sponsor(s)China International Capital Corporation Hong Kong Securities Limited, CCB International Capital Limited
Underwriter(s)China International Capital Corporation Hong Kong Securities Limited, CCB International Capital Limited, North Beta International Securities Limited, CMB International Capital Limited, Beta International Securities Limited, CEB International Capital Corporation Limited, China Sunrise Securities (International) Limited, Citrus Securities Limited, CMBC Securities Company Limited, Futu Securities International (Hong Kong) Limited, Haitong International Securities Company Limited, ICBC International Securities Limited, Livermore Holdings Limited, Roofer Securities Limited, Shenwan Hongyuan Securities (H.K.) Limited, SPDB International Capital Limited, Tiger Brokers (HK) Global Limited, TradeGo Markets Limited, uSmart Securities Limited, Zheshang International Financial Holdings Co., Limited
TIME TABLE
Application PeriodMay 07 (Tue) - noon, May 10 (Fri)
Price Determination DateMay 13 (Mon)
Result Announcement DateOn or before May 14 (Tue)
Result Announcement DateOn or before May 14 (Tue)
Result Announcement DateOn or before May 16 (Thu)
Dealings in Shares commence onMay 16, 2024. (Thu)
Reallocation of Shares Offered
Times of HK Offer Shares Subscription15X - 50X50X - 100XOver 100X
% of total shares reallocated to HK Offer30%40%50%
Sales Statistics (HKD)
Offer Price$42.00 - $45.00
Capitalization9.88B - 10.58B
NAV / share ($)$2.16 - $2.23 (Unaudited pro forma adj NAV / share)
Use Of Proceeds
Assuming the offer price being at HKD 43.5, the net proceeds raised would be HKD 180.50M, of which
20% : Enhancing Marketingforce platform and cloud-based offerings
30% : Improve underlying technologies including AI, big data analysis and cloud computing
30% : Expand sales network, enhance customer success system and improve brand presence
15% : Achieve strategic investment and acquisition to enhance Marketingforce platform, enrich its product matrix and improve existing product functions
5% : Working capital
Related Document
Remark: The above information is referenced from the prospectus.
  All data is calculated from the non- exercise rights(if applicable).
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