【必讀教學】 Email標題看出你是否專業！3大原則教你寫出吸睛Subject Line

第二點：Place the most important words at the beginning

 

 

　　由於你不知道對方的電腦或手機可以顯示subject line中的多少個字，因此，記得把最重要的信息放在最開頭。 否則，重點很有可能被對方忽略了。

 

● Meeting Rescheduled for Friday

● Fire Drill Rescheduled for Thursday

● Great Prizes for Top Ten Winners

● Answers on New Products

● Latest Designers for Kids

 

第三點：Keep it focused & specific

 

 

　　專家說，Email標題必須能準確地傳達郵件的內容，以便收件人在無需打開電郵的情況下快速知道電郵的重要性。

 

● Clean up your desks today

● Submit your Final Report by 5pm

 

（Bad example: “Do you have a second?”是一個內容模糊的Email標題，因為對方必須打開郵件才能弄清楚你想要表達什麼。）

 

如果是工作申請(Job application)，標題需列明你的姓名和職位。

 

● Administrative Assistant Job — Your Name

● Communications Director Position — Your Name

● Job Posting #321: Sales Manager— Your Name

 

Part II—常見的Email標題範例：

 

 

Subject Line範例（一）：

*Welcome to [company] — [next step(s)]

 

Example:

*Welcome to EFGMart — here’s how to place your first order

 

Subject Line範例（二）：

*Action Required: [Task]

 

Example:

*Action Required: Confirm Your Email Address

 

Subject Line範例（三）：

*Reply by [Date]: Cast your vote for XXX

 

Example:

*Reply by Friday: Cast your vote for the 80th Academy Awards

 

Subject Line範例（四）：

*Flash Sale: [Name of Product] [Discount]

 

Example:

*Flash Sale: iPup 40% off

 

 

Subject Line範例（五）：

*Last call: [Name Of Product] closes in [#] hours

 

Example:

*Last call: Joop VIP Account closes in 5 hours 

 

Subject Line範例（六）：

*One more thing about [topic]

 

Example:

*One more thing about our 2020 marketing plan

 

Subject Line範例（七）：

*Welcome to [Brand/Company] - [Action encouraged]

 

Example:

*Welcome to Dr. WONG! Try on some glasses now

 

Subject Line範例（八）：

*Try Out [Product] for Yourself

 

Example:

*Try Out Rosewater Face Spray for Yourself