 |
SINGAPORE, June 11, 2026 /PRNewswire/ -- HEC Group has officially opened its first overseas flagship store at Marina Bay Sands Singapore, on 9th June 2026, marking a significant milestone in the company's international expansion and its mission to make premium Cordyceps wellness solutions more accessible to consumers worldwide.
Lion Dance Performance Celebrating the Opening of the HEC life⁺ Singapore Flagship Store.
Located in one of Asia's premier lifestyle and luxury destinations, the new HEC Life+ flagship store showcases the company's range of premium Cordyceps sinensis products, developed through nearly two decades of scientific research, cultivation expertise and product innovation.
More than a retail outlet, the flagship store offers an immersive brand experience designed to educate consumers on the heritage, cultivation and science behind Cordyceps. Through interactive displays, product showcases and personalized wellness consultations, visitors can gain deeper insights into preventive wellness and healthy ageing.
"Health is the foundation of a fulfilling life. The opening of our Singapore flagship store represents an important step in HEC Group's global growth journey and our commitment to bringing premium, science-backed Cordyceps products to consumers around the world," said Fang Yan, Head of HEC Health & Wellness Overseas Division, HEC Group. "We are excited to establish a stronger presence in Singapore and look forward to serving consumers across the region with innovative wellness solutions they can trust."
"Cordyceps sinensis and Korean ginseng are among Asia's most valued wellness ingredients," said Kim Yang Jin, Head of Brand & Marketing Division, Jung Kwan Jang Korea Ginseng Corporation. "Through our partnership with HEC, we aim to develop innovative health solutions that honour traditional wisdom while addressing the needs of today's consumers."
"We are pleased to celebrate this important milestone with HEC Group," said Eric Chiu, Senior Managing Director, Eu Yan Sang. "The opening of its Singapore flagship store reflects the growing consumer interest in premium wellness products, and we look forward to strengthening our collaboration to bring trusted health solutions to more people across the region."
Distinguished Guests and Partners Posing for a Group Photo During the Ribbon-Cutting Ceremony. (From Left)Vincent Ng, Singaporean actor; Lim Ai Gin, President of Singapore Chinese Medicines and Health Products Merchant Association; Hazel Chan, Senior Vice President, Retail of Marina Bay Sands; Paris Okajima, General Manager of Eu Yan Sang International; Fang Yan, Head of HEC Health & Wellness Overseas Division of HEC Group; Kim Yang Jin, Head of Brand and Marketing Division of Jung Kwang Jang Korea Ginseng Corporation; Joy Yang, Standing Assistant Secretary General, Secretariat of China Enterprises Association Singapore and Chen Xiuhuan (Sherry Tan), Singaporean actress.
Since 2007, HEC Group has focused on the cultivation and research of Cordyceps sinensis, establishing itself as a global leader in the field. The company operates the world's largest ecological Cordyceps cultivation base and is supported by more than 260 R&D professionals. To date, HEC Group has contributed to over 150 published research papers, underscoring its commitment to scientific advancement and product excellence.
HEC Group's premium Cordyceps sinensis undergoes a carefully controlled maturation process to achieve a natural 1:1 ratio of fruiting body to mycelium. Backed by 104 global patents, including six PCT patents, and subjected to more than 10 rigorous quality inspections, each product reflects the company's dedication to safety, consistency and quality.
Located at Marina Bay Sands, B1-06, the HEC life⁺ flagship store is the brand's first international retail outlet, marking a significant milestone in its global growth and expansion strategy.
Interior View of the HEC life⁺ Singapore Flagship Store Showcasing Its Premium Cordyceps and Wellness Product Range.
Exterior View of the HEC life⁺ Singapore Flagship Store at Marina Bay Sands.
About HEC Group and HEC Life+
Founded in 1997, HEC Group is a high-tech enterprise operating across Health and Wellness, Biomedicine, and Electronic New Materials. With nearly 30,000 employees worldwide, the company owns two listed entities and operates seven R&D and production bases across China.
HEC Life+ is HEC Group's wellness lifestyle brand, offering premium Cordyceps-based products and science-backed wellness solutions. By combining traditional wellness wisdom with modern innovation, HEC Life+ supports healthier living, everyday well-being and healthy ageing for consumers worldwide.
source: HEC Cordyceps (Singapore)
【你點睇？】國家主席習近平於6月8日起訪問北韓兩天。你認為習近平今次訪朝，最有可能達成哪項目標？► 立即投票
